Brainwashing techniques have a long history and the subject covers a wide area, from individual mind-conditioning to mass indoctrination via the mass media, etc. The term brainwashing made its début in print in an article published by The Miami News in September 1950. The author, Edward Hunter, coined the word as a rather down market translation of the Chinese hsi-nao, which meant “to cleanse the mind.” Edward Hunter was a CIA employee. He was in fact a propaganda specialist and had served as a “psychological warfare specialist” in the Pentagon.
The concept was used to explain the high number of U.S. soldiers captured by the Chinese forces in the Korean War who “went over” to the other side—“brainwashed” to renounce their allegiance to the United States. It was an emotional concept and was widely disseminated by the media at the time.
Be that as it may, we must approach the subject objectively and pragmatically. And there is no better way to start the discussion, in my view, than to ask the question, “Is there a difference between brainwashing on the one hand, and political indoctrination, the subtle (and not so subtle) influence of advertising and the way we are educated on the other?”
-Matthias Chang, “New Technologies for Political Mind Control” Chapter 14
- Additional Information
Author Mathias Chang Author No Weight in g 1100.0000 isbn_10 No isbn_13 967-69-0674-3 Edition 1st Edition pages 561 Illustrations b/w charts, graphs & diagrams publisher American Free Press (2005, 2006)